Video Marketing Services

Video Marketing Services

How do I promote my video?

The Northwest Collective makes it easy for clients to grow their video viewership and reach their video marketing goals.

Why? Because we want our clients to be successful and to realize the full potential and value of their video assets. Plus, it’s in our best interest as a video production company to make our clients successful.

I’m interested, how does it work?

Video Advertising Services

  1. Contact us
  2. We’ll ask you a few critical questions (goals, metrics, budget, target audience) and create a custom plan for you
  3. With your approval, we’ll get to work
  4.  Want to know more? Check out our list of services below.

YouTube Advertising

Why use YouTube? It’s the top search engine, next to Google search bar itself. If you’re trying to drive viewership of your video or traffic from your video to your website, YouTube is a priority. To run ads on YouTube, you’ll need a YouTube channel and a Google Adwords account, but don’t sweat it, we’ll take care of that for you.

YouTube and Google Adwords Set-up Service:Video Production Revision

  • Establish campaign goals and performance metrics
  • Get started with Google Adwords account set up
  • Connect your account to Google Analytics to track your traffic
  • Establish your YouTube Channel to house your videos and show up in valuable searches
  • Upload your videos and optimize them for SEO
  • Know your opportunities, competitive bids and audience’s interest level with Keyword Planner Research
  • Target specific viewers by life stages, location or demographic attributes

Google Search Campaign Management

  • Social Media Video PromotionsDepending on your campaign goals, adding Google Search to your media mix could improve your results
  • Experiment with multiple approaches via ad campaigns and ad groups
  • We’ll write the ad copy based on your landing page

Monthly Google Adwords Campaign Management:

  • Optimize keywords based on performance
  • Refine keywords based on performance
  • Refine video placements
  • Campaign creative adjustments
  • Produce monthly performance reports

Social Media Video Services:

You can expect to spend at least 4 hours promoting and sharing your videos on social media, depending on the number of platforms. That’s half a day that you could be developing new products, getting your eCommerce site ready for holiday shoppers, or ringing up customers at the cash-wrap. Let us do it for you.

Your business probably already has its preferred social media platforms – ours are Instagram, LinkedIn and YouTube. We can quickly get up to speed on your platforms and start sharing your videos.

We also offer social media video advertising on Facebook/Instagram, YouTube, and LinkedIn. Tell us what you need and we’ll take it from there.

YouTube Video Posting ServiceVideo Keyword Research

  • Establish campaign goals and performance metrics
  • Create YouTube Channel
  • Post videos to your YouTube channel
  • Optimize videos for the marketing goal and SEO benefits

Facebook/Instagram Video Services

  • Establish campaign goals and performance metrics
  • Post videos to your business’ Facebook page and Instagram accounts
  • Use Facebook’s robust advertising platform to place your video in front of your target audience, or even people who previously visited your website
  • Edit video format for Facebook cover image and post

Keyword Research

If you want your business to place high in search results, doing keyword research is your first step. Gain insights into the seasonality of search terms relevant to your business. Know whether the competition is high or low for your keywords, in your market. Gain an understanding of what Google Advertisers are willing to pay for click on ads related to your business.

We list Keyword Research separately, although it is included in our YouTube Account Set up, because it has value outside of Google’s advertising platform. You can take the knowledge gleaned from your list of keywords and incorporate them strategically on your YouTube channel or website.

Looking for other promotional services? Just ask.

Struggling to get people to respond?

Our FREE new 5-Step Guide to Customer Research will help you connect more deeply with your target audience and drive business growth.